Choose kindness every day — in big or small ways — and share it with #BeKindBeCool. Every act you pass on inspires the next, and together we'll amplify it into a global movement.
Start with a kind act, create something — then share to pass it on.
Do something kind, then capture it as a video, short, or artwork.
Post it on Gan Jing World with #BeKindBeCool.
Winning entries are showcased on the Times Square billboard.
Share $10,000 in prizes and earn a kindness certificate.
A living wall of kindness — 1,500+ stories already shared with #BeKindBeCool.
More than a contest — recognition that puts your kindness on the world stage.
Gold, Silver, Bronze and School Edition awards — shared among winners every year.
Winning entries light up the Nasdaq billboard in the heart of New York City.
Winners and standout creators receive official Kindness Star certificates.
Winners are honored at the NYC awards celebration and featured across partner media.
Enter in one of two categories — both with the same hashtag, #BeKindBeCool. Tap a category for full details.
For creators & the global community — any video, any language.
For students & schools, grades 1–12 — videos + the Kindness Art Competition.
How entries are scored: 50% creativity & quality + 50% popularity & engagement, reviewed by a panel of judges. Structure provisional.
Start posting your kindness videos with #BeKindBeCool.
Last day to enter. Submit as many as you like, free.
Revealed on Gan Jing World Stories. (TBC.)
Winning entries light up the NYC billboard. (TBC.)
2023–2026 winners — long-form films and shorts.
Third edition · "Choose Kindness" — winners from viral creators to student films. Celebrated at Times Square, July 2026.
Gold
Silver · Film
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
$1,000Second edition · "Share Kindness" — 26,000+ entries, 4,352 creators. Celebrated at Times Square, Mar 28, 2025.
Gold · $10,000
Silver · $1,000
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
Bronze
School · $500
Honorable
HonorableInaugural edition — 10,000+ entries across six continents. First Times Square celebration, Mar 8, 2024.
Creativity · $10,000
Group · $5,000
$1,000
$1,000
$1,000
$1,000
$1,000
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500The grand-prize winners behind recent editions of the awards.
South Africa's faceless "Good Samaritan" (10M+ followers) — quiet acts of kindness that move millions.
Honoring the heroes who led the Hurricane Helene relief drive — with the original song "Born to Rise."
At 14, he created "Breaking Barriers" about David Vobora — a retired NFL linebacker and founder of the Adaptive Training Foundation.
School Edition Art Competition — 2025–26 winners illustrating "acts of kindness, big or small."
A student gently comforts a classmate struggling with a math test — kindness means noticing when someone needs a little support.
A daughter helps her mother cook dinner in a "KIND" shirt and "LOVE" apron — kindness as the everyday love we share at home.
A passerby guides a visually impaired pedestrian safely across a busy street at sunset — kindness as quiet, attentive care for a stranger.
Two hands reach toward a shared heart, uniting 友善待人 (be kind to others) with the vision of a cleaner, kinder world.
Classrooms across New York, New Jersey, and beyond joined the Kindness Art Competition.
Three years celebrating kindness — winners, ambassadors, and the Times Square billboard.
Mega creators with 500M+ combined followers on why kindness is cool.
A combined reach of 169M+ followers leading the charge for clean, uplifting content.
Officials, institutions, and media around the world recognizing the movement.
Highlights from Gan Jing World and partner media around the world.
Kindness Awards