A free, ready-to-run project for grades 1–12. In as little as one 45-minute lesson, your students share an act of kindness — and the best work is celebrated on the Times Square billboard in NYC.
More than a contest — a simple, uplifting project that builds character and community.
Students reflect on real acts of kindness — a natural fit for social-emotional learning.
A shared, positive project the whole class can rally around, reinforcing respect and inclusion.
Run it in a single 45-minute lesson or stretch it across a unit. The guide gives you everything.
Winning work can light up the Times Square billboard, with certificates for students, teachers & schools.
Pick one or do both — every entry uses the hashtag #BeKindBeCool.
Class projects, skits, and student films — like Lumen Academy's — that bring kindness to campus and help counter bullying.
Students illustrate “Acts of Kindness — Big or Small” in any 2D medium, judged across four grade divisions.
For students, teachers, and schools.
Four simple steps — full prompts and lesson ideas are in the Teacher's Guide.
Discuss what kindness means, using the guide's prompts.
Students make a video or artwork about an act of kindness.
Fill one short form (parent/guardian signature included) and add the artwork or video link. Get the form →
Winners are featured on the Times Square billboard.
A teacher can submit for the whole class in one batch. For art, label each piece with the student's initials and school/studio/group name. Prefer email or post? Send to creators@ganjingworld.com or 33 Fulton St, Middletown, NY 10940 — and use student initials for anything shared publicly.
A glimpse of the creativity from #BeKindBeCool young artists.
Voices from classrooms that have already brought #BeKindBeCool to their students.
“It’s a gift for the classroom — kindness really resonated and changed the whole dynamic.”
Judy GatlinElementary school teacher
“The kids loved it. If they’re doing this at age 9 — imagine them at 29, with the world in their hands.”
Larissa BankovskyPrincipal & founder, Star Academy
“More kind content, promote kindness — and our kids grow up kinder. It puts seeds into their minds, and that’s what will grow.”
Irina RatskovskayaParent, Boston
“Give it a try and you’ll love it — it’s free, easy and safe for the classroom!”
Leejun TaylorTeacher, BH-BL Central School District
“It empowers students not only socially, but academically — no matter the age.”
Adel MansillaTeacher, Boston, USA
“It’s a great gift for teachers. I hope other schools have this positive experience!”
Laurence J. LefebvreTeacher, École Jean Jaurès, France
“The impact of kindness on my students has been undeniably positive.”
Sibylle SchnellerTeacher, Switzerland
“I host classroom events and curate resources, encouraging students to take part regularly.”
Yali ZhengMentor Teacher, Hsinchu, Taiwan
“Our students stay free from negative things — it’s beneficial to their development.”
Mrs. SoimahPrincipal, SMP Harapan Utama BatamEverything you need to feel confident bringing it to your students.
The earlier you enter, the longer your students’ work is showcased.
Free, and you can start in a single lesson.
School Edition