#BeKindBeCool is Gan Jing World's global kindness movement. Now in its fourth year, it invites creators, students, and everyday people to share acts of kindness — and celebrates the best on the Times Square billboard in New York City.
2025–26 #BeKindBeCool Art Competition winners
Officials & partners are warmly invited to join us — and to recognize the movement with a proclamation or letter of support.
A kinder internet helps young people feel safer, healthier, and more connected.
where schools build a culture of kindness
one kind act ripples out to friends of friends
proven to make kids happier and healthier
Sources: Gaffney et al. 2021 · Fowler & Christakis 2010 · Curry et al. 2018
The School Edition brings #BeKindBeCool into classrooms worldwide — building empathy and countering bullying through videos and the Kindness Art Competition.
From the U.S. and Canada to France, Indonesia, and Taiwan — whole schools have made kindness their project.
Waltham, MA · USAPre-K to Grade 8 students created essays and videos under a “kindness umbrella,” building an empathy-driven culture.
Upstate New York · USA9th graders shared what kindness means to them on video — building a kinder, more connected school.
CanadaYouth grew as leaders and entrepreneurs at a summer camp rooted in kindness and community.
Paris · FranceProfessors and students shared what kindness means to them — in many languages, on one campus.
Batam · Indonesia951 students and 32 teachers fused creativity and kindness, raising compassionate future leaders.
Pingtung · TaiwanAward-winning students lit up Taiwan with an energetic kindness dance, full of spirit and joy.
Top creators with a combined reach of 150M+ followers have joined the movement.
Official proclamations, citations, and endorsements from elected officials and institutions.
“We have to help each other — you never know when you’ll be the one who needs that help.”
John QuiñonesABC News journalist & host
“At a time when there’s so much division, we need more kindness, love and thoughtfulness.”
James SkoufisNew York State Senator
“I’m grateful there’s finally wholesome, family-friendly content for our kids.”
Lester ChangNY State Assembly (R-Brooklyn)
“It paved the path through technology and innovation for a positive digital community.”
Devlin RobinsonState Senator
“Kindness and compassion go hand in hand. Go out and do something kind today.”
Dr. Kristine YoungPresident, SUNY Orange
“What the world needs is access to safe, clean, non-addictive social media.”
Kyle KemperCampaign manager & advocateEvery year, winners are celebrated on the Times Square billboard in New York City.
South Africa's faceless "Good Samaritan" (10M+ followers) — quiet acts of kindness that move millions.
Honoring the heroes who led the Hurricane Helene relief drive — with the original song "Born to Rise."
At 14, he created "Breaking Barriers" about David Vobora — a retired NFL linebacker and founder of the Adaptive Training Foundation.
Help amplify a global, family-safe movement for kindness.
You're invited to the #BeKindBeCool Awards Celebration on July 30, 2026 in Times Square, New York City. RSVP to attend and celebrate the year's Kindness Stars with us.
RSVP to attend →Partner with a global, family-safe movement reaching audiences in 200+ countries with clean, uplifting content and a Times Square moment.
Email marketing@ganjingworld.com"Gan Jing" means clean. Gan Jing World is a video platform on a mission to promote kindness, respect, and trust — using ethical AI and non-addictive algorithms to prioritize meaningful, wholesome content and keep the platform safe for all.
